Archives
Categories
Fantasy Week Fun Vendor Pricing Strategy
Vendor Categories
Divide vendors into 4 main groups:
- Food Trucks
- Food & Beverage Booths
- Retail / Merchandise Vendors
- Brand Activation Vendors
Each category should have different pricing levels.
1. Food Truck Vendors
Food trucks are usually the highest revenue vendors, so they pay higher fees.
Food Truck Fee
Standard Food Truck Space
$2,500 – $3,500
Premium High Traffic Location
$4,000 – $6,000
What they receive
• 20×20 food truck space
• electricity access
• water access (if available)
• high traffic festival placement
• listing on Fantasy Week Fun website
• inclusion in event food guide
Additional revenue share (optional)
You can charge:
10% – 15% of sales
OR
Flat fee only.
Many festivals do flat fee + small %.
Example:
Food truck pays $3,000 + 10% sales.
2. Food & Beverage Booth Vendors
For smaller food stands, dessert vendors, coffee vendors, etc.
Pricing
Standard Booth (10×10)
$1,000 – $1,500
Premium Booth Location
$1,800 – $2,500
Includes
• 10×10 vendor space
• access to electricity
• vendor listing on website
• promotion in event food marketplace
3. Retail / Merchandise Vendors
Includes:
• clothing brands
• jewelry
• handmade crafts
• accessories
• art
• beauty products
• festival merchandise
Pricing
Standard Booth (10×10)
$750 – $1,200
Premium Location Booth
$1,500 – $2,000
Corner Booth
$2,200
4. Lifestyle / Beauty / Small Brand Vendors
Includes:
• cosmetics
• hair & beauty
• skincare
• wellness
• accessories
Pricing
Standard Booth
$900 – $1,400
Premium Booth
$1,800 – $2,400
5. Brand Activation Vendors
Large brands with experiences.
Examples:
• telecom companies
• beverage companies
• technology brands
• fashion brands
Pricing
Brand Activation Space
$5,000 – $15,000
Includes
• large activation space
• branding rights
• experiential marketing
• social media promotion
6. Beverage Vendors
Alcohol brands are extremely valuable at festivals.
Alcohol Vendor License Fee
$5,000 – $10,000
PLUS
Revenue share
15% – 25% of alcohol sales
7. Artisan Marketplace Vendors
For local cultural vendors.
Lower price to encourage local participation.
Pricing
$300 – $600
This supports local businesses and culture.
Optional Add-Ons
You can upsell vendors with:
Electricity
$150 – $300
Extra Booth Space
$250 – $500
Premium Placement
$500 – $1,000
Logo on Vendor Map
$150
Featured Vendor Promotion
$300
Estimated Vendor Revenue Example
If Fantasy Week Fun has:
Food Trucks (15)
$3,000 avg = $45,000
Food Vendors (25)
$1,500 avg = $37,500
Retail Vendors (30)
$1,000 avg = $30,000
Brand Activations (10)
$8,000 avg = $80,000
Artisan Vendors (20)
$400 avg = $8,000
Alcohol Sponsors (3)
$7,500 avg = $22,500
Total vendor revenue:
≈ $223,000+
And that does not include revenue share.
Pro Tip (Very Important)
Offer Early Vendor Pricing.
Early Vendor Price
20% discount
This fills spaces quickly.
Example:
Retail Booth
Early price: $850
Regular price: $1,050
Vendor Layout Strategy
Create 3 zones:
Food Village
Food trucks + food vendors
Marketplace
Retail vendors
Brand Experience Zone
Large sponsors and activations
This increases spending.
One More Powerful Revenue Idea
Create a Fantasy Week Night Market.
Vendors open late after concerts.
This dramatically increases vendor sales.